Throughout my time as the Design Director at Voltage, I was constantly involved in projects of various sizes for adidas. I oversaw, art directed, and directly worked on projects of all types and disciplines. The projects included UI / UX, digital advertising, look books, micro-sites, promotional pieces, website redesigns, and more. This is a quick look at some of the bigger projects I oversaw and led.
All of the following projects could not have been done without the talented designers on my team at Voltage: Jintanat Jintasawaeng, Stephen Fung-A-Fat, Elle Levy, and Kyle Goodrich. To me, this page is less about my direct design skills and more a showcase of to my ability to project plan, art direct, and be a design team leader.
A large portion of what made Voltage such a great partner for adidas was our ability to create engaging look books that had an immediate impact on product sales.
We also partnered with other organizations like Coachella, Parley, and more to create look books and other promotional tools.
One of our largest projects with adidas was creating an all new web experience for adidas Basketball. Working with numerous adidas executives, the Voltage team and I created an entirely new user experience and shopping funnel for basketball shoppers.