The Analytics Dashboard is perhaps the most valuable piece of the Brandzooka software experience for users. This dashboard allows users to get detailed analytics and data visualizations on every campaign they run in our platform. This allows them to assess the value of their programmatic ad spend, get detailed information about their audience, and see the effectiveness of their ad and placements. In my work creating a new UI and UX for Brandzooka, I restructured and redesigned the user experience for viewing campaign analytics. This included creating a new design language for visualizing data, guiding the user through the data collection process, user testing to validate design changes, and creating a better funnel for eager users who do not yet have campaign data.